Medias
Marketing 5.0: la technologie au service du consommateur
Be the first to provide feedback
Présentation du marketing technologique, nouvelle approche du marketing moderne consistant à utiliser les technologies pour répondre aux besoins des clients. Les auteurs montrent comment les utiliser pour anticiper les comportements du consommateur. L'intelligence artificielle, la reconnaissance faciale, le récit transmédia et l'Internet des objets font partie des sujets abordés.
eBook - EPUB
Adobe DRM protection
Technical specifications
Release date | April 20th 2022 |
Language | French |
Publisher | DE BOECK SUPERIEUR |
Categories | |
Number of pages | 240 pages |
Composition | Single-component retail product |
Support | Paperback / softback |
Illustrations | Line drawings, unspecified, Illustrations, black and white |
Measure | 24.0 cm (Height), 17 cm (Width), 409 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper See information regarding the accessibility of the format EPUB |
The version EPUB
The publisher provided the following information regarding the accessibility of EPUB :
- The EPUB contains information on the language of the text to optimise text-to-speech.
- The EPUB contains short descriptions of non-textual elements such as images and videos.