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Handbook of the Economics of Marketing
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research
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Date de sortie | 20 septembre 2019 |
Langue | Anglais |
Éditeur | North Holland |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format ePub |