"Remarkable. This profound volume informs and inspires." —PW, STARRED reviewFrom the Pulitzer Prize–winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation into the mysteries of human creativity How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential?THIS IS THE STORY OF HOW WE CREATE.Creativity