Porchlight Business Book Award Winner (Innovation & Creativity)"Unpacks the myths and mysteries of the creative process." —SalonFrom the Pulitzer-winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation of human creativity How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential?Creativity defines