Strong Sales of Previous Stiglitz/New Press titles:  Mismeasuring Our Lives sold 10,600, and The Stiglitz Report sold 7246. Popular Economics: Strong category for general interest readers. Timing: Recent meltdown means that the public is more receptive than ever to questioning how we measure economic growth and what a stable economy really means to the average person. Author profile: Stiglitz is among the highest-profile economists in the US with an excellent sales track.